MONARCH ADVISORY GROUP
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Get Started

WHY 98?

In 1998, women’s ice hockey made its Olympic debut in Nagano, Japan. It was the moment the world watched — and the sport was forever changed. That tournament didn’t just crown a champion; it legitimized the women’s game on a global stage.
98 Hockey Management was created to carry that momentum forward. We represent elite athletes competing in the PWHL, NCAA, USports, and Europe’s top professional leagues. Our mission is to provide the structure, strategy, and support that today’s players deserve.
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WHAT WE DO

We offer full-service career management for high-level women’s hockey players. Our approach is personalized, intentional, and built on real relationships.

​Our services include:
- Contract Negotiation (PWHL, Europe, USports)
- 
NCAA & USports Placement
- 
Sponsorship & Brand Strategy
- 
Long-Term Career Planning
- 
Post-Career Transition Guidance
- Cross Border Taxes
- 
Access to Coaches, GMs, and Scouts across North America and Europe

WHY CHOOSE US?

Experience & Expertise
Our agents have worked with athletes at every level — from NCAA and USports to the PWHL and European pro leagues. We bring first-hand experience and a strong track record of helping players succeed.
Global Reach
We understand both sides of the game. Whether you're pursuing North American opportunities or heading overseas, our network and knowledge extend across borders to help place athletes in the right environments.
Personalized Service
You’re not just another client. We take the time to understand your goals and tailor our services to meet your specific needs, ensuring you receive the best possible representation.​
Results-Oriented
Actions speak louder than words. We’ve helped our clients secure multiple contracts in North America and Europe —proof that choosing us means choosing a team committed to delivering measurable results.
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Get Started Today

OVER
$1M+
IN NEGOTIATED CONTRACTS SINCE 2023

PWHL
7
DRAFT PICKS

OVER
$150,000+
IN SPONSORSHIPS/ENDORSEMENTS

CLIENTS

We are proud to represent some of the top talent in women’s hockey and are dedicated to helping our clients achieve their dreams. 
Emily Brown - Boston Fleet
Abby Boreen - Montreal Victoire
Gabrielle David - Montreal Victoire
Claire Butorac - Minnesota Frost
Charlotte Akervik - Minnesota Frost
Marlène Boissonnault - Minnesota Frost
Taylor House - Ottawa Charge
Reece Hunt - Lulea HF
Julia Nearis - HV71
Kennedy Bobyck - HV71
Mathea Fischer - SDE
Lauren Bench - Djurgårdens IF
Lea MacLeod - SC Langenthal Damen
Lauren Dabrowski - HC Fribourg-Gottéron
Cassidy Maplethorpe - Aisulu Almaty
Sophie Lalor - IF Troja-Ljungby
Sam Cogan
Julia Shaunessy
Sydney Langseth
Maddie Mashuga
Lyndie Lobdell
Evelyne Blais-Savoie
Tatum White
Adrianna Van de Leest
Chanreet Bassi
Emma Buckles
Shae Demale
Carley Olivier

COLLEGE & AMATEUR

Taylee Marks - University of Wisconsin Superior (NCAA D3)
Alex Young - Connecticut Junior Rangers
Halle Oswald - University of Alberta (USports)

OUR TRUSTED CONNECTIONS

NORTH AMERICAN PRO

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EUROPEAN PROFESSIONAL LEAGUES



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NORTH AMERICAN COLLEGE LEAGUES

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We work with a select group of serious athletes each season. If you’re playing at a high level and want individualized, professional support behind your career — let’s talk.

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